July 2026
KPI Report
Monthly Overview
Fine Custom Construction · buildwithfine.com
GSC Clicks
142
▲ +79.7% YoY (79 Jul 25)
Total Sessions
711
▲ +72.2% YoY (413 Jul 25)
Total Conversions
45
▲ New metric (0 prior year)
July 2026 Performance Summary
- 142 organic clicks (▲ +79.7% YoY) from 24,373 impressions in Google Search Console — branded search dominates, with "fine custom construction" alone driving 48 clicks at position 3.5 (79% of top-query clicks are branded). Impressions down 70% YoY as low-intent volume normalized
- 711 total sessions (▲ +72.2% YoY) — Direct (360) and Organic Search (235) drive 84% of traffic. AI referral minimal at 2 sessions (both ChatGPT)
- 45 generate_lead conversions (▲ new vs 0 prior year) — Organic Search contributed 11 of them
- Semrush organic traffic up 36% YoY (188 → 256 est. monthly visits), with the keyword portfolio expanding from 205 to 290 and 35 keywords now ranking in the top 10 (8 in positions 1–3)
- PageSpeed: Mobile Performance 54/100 (LCP 16.4s still needs work), Desktop 81/100 (LCP 2.4s). SEO 92/100 and Best Practices 92/100 remain strong on both
July 2026
KPI Report
Discovery: Technical Performance
Fine Custom Construction · buildwithfine.com
PageSpeed / Lighthouse | Last Tested: August 7, 2026
Key findings from Lighthouse analysis:
- Mobile Performance: 54/100 — LCP of 16.4s (target: <2.5s), FCP of 10.1s. TBT of 160ms (below the 200ms target) and CLS of 0 are passing
- Desktop Performance: 81/100 — LCP of 2.4s (nearly passing), TBT of 40ms (passing), FCP 0.9s, CLS 0 — solid desktop experience
- SEO: 92/100 on both mobile and desktop — strong technical SEO fundamentals in place
- Best Practices: 92/100 on both — good security headers and modern web standards
- Accessibility: 80-83/100 — room for improvement on ARIA labels, color contrast, and alt text
- Priority: Mobile LCP (16.4s) remains the critical bottleneck — likely large unoptimized hero images or render-blocking resources on mobile
July 2026
KPI Report
Discovery: Domain Visibility
Fine Custom Construction · buildwithfine.com
Total Clicks (July 2026)
142
▲ +79.7% YoY (79 Jul 25)
Total Impressions (July 2026)
24,373
▼ -70.1% YoY (81,468 Jul 25)
Total Queries (July 2026)
1,000
— API max returned
GSC Clicks & Impressions — Last 12 Months, Monthly Totals
Clicks
Impressions
| Query | Clicks | Impressions | CTR | Position |
|---|
| fine custom construction | 48 | 104 | 46.2% | 3.5 |
| fine remodeling | 3 | 7 | 42.9% | 4.6 |
| fine construction | 2 | 45 | 4.4% | 3.1 |
| home remodeling | 2 | 182 | 1.1% | 9.9 |
| construction companies near me | 1 | 4 | 25.0% | 5.2 |
| design build contractors | 1 | 55 | 1.8% | 17.1 |
| fine builders | 1 | 2 | 50.0% | 14 |
| fine custom homes | 1 | 12 | 8.3% | 10.8 |
| fine remodel | 1 | 25 | 4.0% | 1 |
| general contractor | 1 | 141 | 0.7% | 1.6 |
| general contractor in utah | 1 | 7 | 14.3% | 6.6 |
| general contractor utah | 1 | 2 | 50.0% | 1 |
| general contractors | 1 | 2 | 50.0% | 21 |
| general contractors in salt lake city | 1 | 10 | 10.0% | 41.6 |
| general contractors in utah | 1 | 3 | 33.3% | 14.3 |
| home builder in utah | 1 | 1 | 100% | 100 |
| home builders in utah | 1 | 8 | 12.5% | 75.6 |
| remodel utah | 1 | 149 | 0.7% | 8.0 |
| residential contractors | 1 | 1 | 100% | 1 |
| sunroom builders near me | 1 | 1 | 100% | 8 |
Organic Traffic Trend — Last 12 Months, YoY Comparison (Semrush)
Current Year
Prior Year
SERP Position Distribution — Last 24 Months (Semrush)
Top 3
4–10
11–20
21–100
July 2026
KPI Report
Engagement: Traffic Acquisition
Fine Custom Construction · buildwithfine.com
Total Sessions
711
▲ +72.2% YoY (413 Jul 25)
Organic Sessions
235
▲ +39.9% YoY (168 Jul 25)
Direct Sessions
360
▲ +96.7% YoY (183 Jul 25)
AI Referral Sessions
2
— New channel, no prior year
AI Assistant Sessions
0
— Not detected
Organic Search
Sessions
235
▲ +39.9% YoY (168 Jul 25)
Conversions
11
— 11 generate_lead events
Organic Sessions — Last 12 Months
Current Year
Prior Year
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| google / organic | 218 | 11.5% | 0 |
| bing / organic | 14 | 0.0% | 0 |
| search.google.com / referral | 2 | 50.0% | 0 |
| yahoo / organic | 1 | 0.0% | 0 |
AI Referral
Sessions
2
— New channel, no prior year
Conversions
0
— 0 generate_lead events
AI Referral Sessions — Last 12 Months
AI Referral
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| chatgpt.com | 2 | — | 0 |
July 2026
KPI Report
Engagement: On-Site & Conversions
Fine Custom Construction · buildwithfine.com
CVR
4.7%
▲ +39.9% sessions YoY
Leads
11
— generate_lead events
Entry Landing Pages — Organic
CVR
0.0%
— 0 / 2 sessions
Leads
0
— generate_lead events
Entry Landing Pages — AI Referral
Popular Pages — AI Referral
Event Funnel — AI Referral
