May 2026
KPI Report
Monthly Overview
Fine Custom Construction · buildwithfine.com
GSC Clicks
139
▲ +85.3% YoY (75 May 2025)
Total Sessions
493
▲ +19.4% YoY (413 May 2025)
Total Conversions
36
▲ New metric (0 May 2025)
May 2026 Performance Summary
- 139 organic clicks (+85% YoY) from 24,090 impressions in Google Search Console — brand queries drive 60% of clicks
- 493 total sessions across all channels — Direct (225) and Organic Search (213) account for 89%. 8 AI referral sessions detected (6 ChatGPT, 2 Gemini)
- 36 generate_lead conversions — Organic Search leads with 18 (8.5% CVR), Direct 9, Social 7. Strong conversion rate from organic visitors
- Semrush organic traffic up 183% year-over-year (123 → 348 est. monthly visits), with keyword portfolio growing from 177 to 247
- PageSpeed: Mobile performance 49/100 with 23.3s LCP needs work, but SEO score 92/100 and Best Practices 96/100 are strong. Desktop at 83/100
May 2026
KPI Report
Discovery: Technical Performance
Fine Custom Construction · buildwithfine.com
PageSpeed / Lighthouse | Last Tested: June 29, 2026
Key findings from Lighthouse analysis:
- Mobile Performance: 49/100 — LCP of 23.3s (target: <2.5s), FCP of 11.0s, Speed Index 11.0s. TBT improved to 290ms but still above 200ms target
- Desktop Performance: 83/100 — LCP of 2.3s (nearly passing), TBT of 50ms (passing), FCP 0.9s, Speed Index 2.2s — solid desktop experience
- SEO: 92/100 on both mobile and desktop — strong technical SEO fundamentals in place
- Best Practices: 96/100 on both — excellent security headers and modern web standards
- Accessibility: 80-83/100 — room for improvement on ARIA labels, color contrast, and alt text
- Priority: Mobile LCP (23.3s) is the critical bottleneck — likely large unoptimized hero images or render-blocking resources on mobile
May 2026
KPI Report
Discovery: Domain Visibility
Fine Custom Construction · buildwithfine.com
Total Clicks (May 2026)
139
▲ +85.3% YoY (75 May 2025)
Total Impressions (May 2026)
24,090
▼ -68.4% YoY (76,382 May 2025)
Total Queries (May 2026)
1,000
— API max returned
GSC Clicks & Impressions — Last 12 Months, Monthly Totals
Clicks
Impressions
| Query | Clicks | Impressions | CTR | Position |
|---|
| fine custom construction | 39 | 80 | 48.8% | 2.4 |
| general contractor in salt lake city | 5 | 33 | 15.2% | 1.0 |
| fine construction | 3 | 59 | 5.1% | 6.9 |
| fine remodel | 2 | 26 | 7.7% | 6.8 |
| bathroom remodeling company salt lake city | 1 | 1 | 100.0% | 21.0 |
| contractors utah | 1 | 8 | 12.5% | 6.8 |
| custom home builders | 1 | 42 | 2.4% | 14.7 |
| custom home builders utah | 1 | 32 | 3.1% | 69.7 |
| fine construction llc | 1 | 16 | 6.2% | 6.3 |
| fine custom homes | 1 | 7 | 14.3% | 15.1 |
| fine finish construction | 1 | 4 | 25.0% | 21.5 |
| fine home contracting | 1 | 4 | 25.0% | 21.8 |
| fine remodel and construction | 1 | 71 | 1.4% | 17.2 |
| framing contractors in my area | 1 | 1 | 100.0% | 4.0 |
| general contractor salt lake city | 1 | 24 | 4.2% | 35.6 |
| general contractor utah | 1 | 2 | 50.0% | 21.0 |
| home builders in utah | 1 | 7 | 14.3% | 68.3 |
| luxury home remodeling | 1 | 709 | 0.1% | 42.1 |
| remodeling company | 1 | 32 | 3.1% | 7.9 |
| salt lake city kitchen remodel | 1 | 1 | 100.0% | 32.0 |
Organic Traffic Trend — Last 12 Months, YoY Comparison (Semrush)
Current Year
Prior Year
SERP Position Distribution — Last 24 Months (Semrush)
Top 3
4–10
11–20
21–100
May 2026
KPI Report
Engagement: Traffic Acquisition
Fine Custom Construction · buildwithfine.com
Total Sessions
493
▲ +19.4% YoY (413 May 2025)
Organic Sessions
213
▲ +18.3% YoY (180 May 2025)
Direct Sessions
225
▲ +46.1% YoY (154 May 2025)
AI Referral Sessions
8
— New channel, no prior year
AI Assistant Sessions
0
— Not detected
Organic Search
Sessions
213
▲ +18.3% YoY (180)
Conversions
18
— 18 generate_lead events
Organic Sessions — Last 12 Months
Current Year
Prior Year
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| google / organic | 203 | 7.4% | 0 |
| bing / organic | 8 | 12.5% | 0 |
| ecosia.org / organic | 1 | 0.0% | 0 |
| yahoo / organic | 1 | 0.0% | 0 |
AI Referral
Sessions
8
— New channel, no prior year
Conversions
1
— 1 generate_lead from AI
AI Referral Sessions — Last 12 Months
AI Referral
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| chatgpt.com | 6 | — | 0 |
| gemini.google.com | 2 | — | 0 |
May 2026
KPI Report
Engagement: On-Site & Conversions
Fine Custom Construction · buildwithfine.com
CVR
8.5%
▲ +18.3% sessions YoY
Leads
18
— generate_lead events
Entry Landing Pages — Organic
CVR
12.5%
— 1 / 8 sessions
Leads
1
— generate_lead events
Entry Landing Pages — AI Referral
Popular Pages — AI Referral
Event Funnel — AI Referral
